The shape created represent the four core values of Penn Valley bank which are Performance, Quality of Life, Respect, and Teamwork. The shape is four triangles arrange to make a square with a fluid square in the middle. This shape was selected so that the stability of the outside square represent respect the foundation of the other three core values. The square is divided into two colors bright green and navy blue. The green triangles represent quality of life as at Penn Valley they strive to brighten every customer life. The blue triangles represent Performance as the darker color shows the seriousness and importance of providing the greatest customer service possible. Finally, the center more fluid square represents teamwork and how our growing team is every changing and offering more bright ideas. The font chosen for the logo was selected to be welcoming and friendly. It also matches the intelligence and integrity of all the employees at Penn Valley Bank. Overall, the logo as whole represent the company and its main core goals. That focuses on the providing the smoothest banking and financial experience possible. The logo in its simplicity shows the stability and care of the company.
