Sombrero’s Cantina
Branding & Print Design for Fine Dining Mexican Restaurant
Overview:
Sombrero’s Cantina is a branding project created for a fine dining Mexican restaurant with a vibrant, modern twist. The goal was to design a campaign that felt upscale yet approachable, appealing specifically to a younger demographic aged 20–29. The visual identity balances boldness and fun with a polished, contemporary edge.
Sombrero’s Cantina is a branding project created for a fine dining Mexican restaurant with a vibrant, modern twist. The goal was to design a campaign that felt upscale yet approachable, appealing specifically to a younger demographic aged 20–29. The visual identity balances boldness and fun with a polished, contemporary edge.
Concept & Design Direction:
The color palette takes inspiration from Día de los Muertos traditions, incorporating bright, energetic tones like neon pinks, purples, and blues. These hues were selected to reflect both cultural significance and a playful, youthful spirit, aligning with the restaurant’s modern vibe and target audience.
The color palette takes inspiration from Día de los Muertos traditions, incorporating bright, energetic tones like neon pinks, purples, and blues. These hues were selected to reflect both cultural significance and a playful, youthful spirit, aligning with the restaurant’s modern vibe and target audience.
Print Materials:
One of the standout pieces in the campaign is the menu, designed to elevate the dining experience through premium materials and thoughtful tactile elements. The cover is wrapped in fine leather, while the interior pages are printed on 32lb Almond Linen paper—chosen for its soft texture and warm tone, giving the menu a personal, handcrafted feel.
One of the standout pieces in the campaign is the menu, designed to elevate the dining experience through premium materials and thoughtful tactile elements. The cover is wrapped in fine leather, while the interior pages are printed on 32lb Almond Linen paper—chosen for its soft texture and warm tone, giving the menu a personal, handcrafted feel.
Custom Icons & Branding:
A custom icon system was developed to identify dietary options (chicken, beef, vegan) and portion sizes (small, medium, large). The logotype and illustrated sombrero icon were crafted to be bold, clean, and modern, reinforcing the brand’s balance of tradition and trend.
A custom icon system was developed to identify dietary options (chicken, beef, vegan) and portion sizes (small, medium, large). The logotype and illustrated sombrero icon were crafted to be bold, clean, and modern, reinforcing the brand’s balance of tradition and trend.
Result:
The final branding captures the energy of Mexican culture with a refined, stylish presentation, inviting a new generation of diners to enjoy a vibrant culinary experience.
The final branding captures the energy of Mexican culture with a refined, stylish presentation, inviting a new generation of diners to enjoy a vibrant culinary experience.
